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Could Your Face Go Viral?

The true story of someone who became a mean meme—and how to keep it from happening to you

Illustration by Carolyn Ridsdale; Shutterstock.com (All Images)

Shutterstock.com

    The whole nightmare started when Ashley VanPevenage was invited to a party.

    She had some acne, acne, and she wanted to look her best. So she got a friend to help her put on makeup. The friend asked if she could post before and after photos of Ashley on Instagram. Ashley said yes. She didn’t think much about it after that. 

    But a week later, Ashley woke up to a painful surprise. Strangers had posted her face all over social media. Often the posts were followed by cruel comments about her skin. 

    Ashley had become a mean meme—a picture that spreads quickly across the internet. “When you see a meme, you don’t even think of it as a real person,” Ashley says. “But when it’s you, you realize how hurtful it can be.” 

    Ashley’s case is unusual. But it’s also a good reminder. When we post something online, we lose control over how it’s used. And it can affect our lives in ways we could never expect.

    For Ashley VanPevenage, the nightmare started with an invitation to a party.

    She had some acne. She wanted to look her best. So she asked a friend to help her with her makeup. The friend asked if she could post photos of Ashley on Instagram. The photos would show Ashley before and after the makeup. Ashley said yes. It didn’t seem like a big deal. 

    But a week later, Ashley got a painful surprise. Strangers had posted her face all over social media. Often the posts had mean comments about her skin. 

    Ashley had become a meme: a picture that spreads quickly across the internet. “When you see a meme, you don’t even think of it as a real person,” she says. “But when it’s you, you realize how hurtful it can be.” 

    What happened to Ashley is a good reminder. We can’t always control how the photos and videos we post are used.

    The whole nightmare began for Ashley VanPevenage with an invitation to a party.

    She had some acne and wanted to look her best, so she had a friend help her put on makeup. The friend asked if she could post before and after photos of Ashley on Instagram. Ashley said yes and didn’t give it much thought after that. 

    However, a week later, Ashley woke up to a painful surprise. Strangers had reposted the photos all over social media, and the posts often included cruel comments about her skin. 

    Ashley had become a mean meme—a picture that spreads quickly across the internet. “When you see a meme, you don’t even think of it as a real person,” Ashley explains. “But when it’s you, you realize how hurtful it can be.” 

    Ashley’s case is unusual, but it’s also a good reminder that when we post something online, we lose control over how it’s used. And our lives can be affected by it in unexpected ways.

Too Much Sharing?

Tuzemka/Shutterstock.com

Booger Boy
Watch where you share that silly selfie!

    In many ways, the internet has made our lives better. Social media apps help friends and family stay in touch. They give us new ways to express ourselves. You can post TikToks of your best dance moves. You can show off your photography skills on Instagram. 

    But there’s another side to all this sharing. No matter how careful you are, it’s hard to guarantee that your posts will stay private. Experts say that even the strictest privacy settings might not protect you. 

    Let’s say you message a friend a photo of you picking your nose—just for laughs. The good news is, she thinks it’s funny. The bad news is, it’s funny enough to screenshot and send to someone else. That person then posts the silly selfie to her public feed.

    Soon enough, you’re known as Booger Boy. And no one at school will let you forget it.

    The internet has made our lives better in many ways. We can stay in touch with friends and family on social media. We can express ourselves in new ways. Got a dance move you want to share? You can post it on TikTok. Want to show off your photography skills? You can use Instagram. 

    But the internet can bring problems into our lives too. There’s no way to guarantee that your posts will stay private. Even using the strictest privacy settings might not protect you. 

    Imagine this: You message a photo to a friend. It shows you picking your nose. You did it as a joke. Your friend thinks it’s funny. She sends it to someone else. That person posts the photo to her public feed.

    Now you’re known as Booger Boy.

    The internet has improved our lives in numerous ways. Social media apps help friends and family stay in touch. These apps also give us new ways to express ourselves, like posting TikToks of our best dance moves and using Instagram to show off our photography skills. 

    But all of this sharing has a downside. No matter how careful you are, there’s no way to guarantee that your posts will stay private. Even using the strictest privacy settings might not protect you, experts say. 

    Here’s an example: You message a friend a photo of yourself picking your nose—as a joke. The good news is, she gets a laugh out of it. The bad news is, she thinks it’s funny enough to screenshot and send to someone else. That person then posts the silly selfie to her public feed.

    In what seems like only seconds, you’re known as Booger Boy—and no one at school will let you forget it.

Who Sees Your Posts?

    Is being called Booger Boy the end of the world? Maybe not. But once something is out there, it’s hard to get rid of it. Justin Patchin is a cyber-bullying expert. He says you can always delete your posts or ask people to take theirs down. “But you have no idea if they have been saved elsewhere,” Patchin explains. “They can take on a life of their own.”

    If that happens, Ashley says, “you never know who’s watching.” Online bullies made her life miserable. But they’re not the only ones who might be paying attention. Colleges and employers will probably google you. They might judge you depending on what they find.

    Is it the end of the world to be called Booger Boy? Maybe not. But once something is out there, it’s hard to stop it. Justin Patchin is a cyberbullying expert. He says you can delete your posts. You can ask people to take their posts down. “But you have no idea if they have been saved elsewhere,” Patchin explains. “They can take on a life of their own.”

    If that happens, Ashley says, “you never know who’s watching.” Online bullies saw her meme. They made her life miserable. And other people are watching too. Colleges and employers will probably google you. Depending on what they see, they might judge you.

    Is being called Booger Boy the end of the world? Maybe not, but once something is out there, it’s hard to get rid of it. Justin Patchin, a cyberbullying expert, says you can always delete your posts or ask people to remove theirs. “But you have no idea if they have been saved elsewhere,” Patchin points out. “They can take on a life of their own.”

    If that happens, Ashley says, “you never know who’s watching.” Online bullies made her life miserable, but they’re not the only ones who might be paying attention. Colleges and employers will probably google you, and, depending on what they find, they might judge you.

Courtesy Ashley Vanpevanage

Ashley's Famous Photo
Ashley is no longer ashamed of these images—and wanted us to share them with you. “Everyone should feel beautiful in their natural skin,” she says. 

Protect Your Privacy

    The good news is, there are ways you can protect yourself. First of all, don’t use your real name as your social media name. Second, check your privacy settings. Make sure your posts can be seen only by your friends and people you trust. Third, use the grandmother test. Before you post, ask yourself: Would I be OK with Nana seeing this?

    Finally, set rules with friends and family. Ask before you share photos of them. Get them to do the same for you. If they post something you’re not comfortable with, tell them to take it down.

    And if none of that works, you can always do what Ashley did. After her photos went viral, she decided to respond. She made a video to let people know how painful memes can be. That video got 1.7 million views. She also started an anti-bullying campaign called #CureTheHate.

    Now, if you google Ashley’s name, the top results are not examples of cruelty. They’re stories about how she’s tried to make the world a kinder place. 

    Here’s the good news. You can protect yourself in some ways. First, don’t use your real name as your social media name. Second, check your privacy settings. Make sure only people you trust can see your posts. Third, use the grandmother test. Before you post, ask yourself: Would I be OK with Nana seeing this?

    Last, set rules with friends and family: Ask before you share photos of each other.

    If none of that works, you can do what Ashley did. She made a video. In it, she explained how memes can do harm. The video got 1.7 million views. She also started an anti-bullying campaign called #CureTheHate.

    Now, if you google Ashley’s name, the top results aren’t mean. They tell how she’s tried to make the world a kinder place. 

    The good news is, you can take certain steps to protect yourself. First of all, don’t use your real name on social media. Second, check your privacy settings to make sure your posts can be seen only by your friends and people you trust. Third, use the grandmother test. Before you post, ask yourself: Would I be OK with Nana seeing this?

    Finally, set rules with friends and family. Agree to ask each other before you share photos that any of you are in. If they post something that makes you uncomfortable, tell them to take it down.

    And if none of that works, you can always follow Ashley’s route. After her photos went viral, she took action. She created a video in which she talked about how painful memes can be. That video got 1.7 million views. She also started an anti-bullying campaign called #CureTheHate.

    Now, if you google Ashley’s name, the top results are not examples of cruelty, but instead stories about how she’s tried to make the world a kinder place. 

“My Face Went Viral!”

Is becoming a meme always a nightmare? We asked Zoë Roth—also known as Disaster Girl—how she feels 16 years later.

Dave and ZoË Roth

"There was a spider. It’s gone NOW."


Cute and Creepy 
This photo of Zoë was taken when she was 4. People all over the world have added funny captions!

Dave and ZoË Roth

Zoë now

Zoë Roth was 4 when a house burned in her neighborhood. Three years later, her dad posted a picture online of her standing in front of the blaze. In the photo, Zoë looks cute—and very creepy. It’s easy to imagine she started the fire. That’s why Zoë became famous—as Disaster Girl. What was that experience like? We caught up with Zoë, who’s in college now, and asked her.

When Zoë Roth was 4, a house burned in her neighborhood. Her dad took a picture of her standing near the fire. Three years later, he posted the picture online. In the photo, Zoë looks cute. But she also looks creepy—as if she started the fire. The photo made her famous. People called her Disaster Girl. Zoë is in college now. We spoke with her about her famous photo. 

Zoë Roth was 4 when a house burned in her neighborhood. Three years later, her dad posted a picture online of her standing in front of the fire. In the photo, Zoë looks cute but also creepy. It’s easy to imagine that she started the fire. And soon, Zoë became famous—as Disaster Girl. What was that experience like? We caught up with Zoë, who’s in college now, and asked her.

How did you find out the photo had gone viral?

    I was 8 years old. It would show up on Facebook. My cousins would call and say, “Why did you put that picture in my feed?” And we were like, we don’t know. It just got there! 

What was your reaction at the time?

    I thought it was really cool. I told kids in my class, “I’m famous.” Now I keep hearing that famous people have posted it. But it’s never as exciting as it was at first.

Did you ever get bullied because of the meme?

    No. I mean, it’s not an embarrassing photo. No one really thinks I started the fire. But other people aren’t so lucky. You have to be really careful with what you post online. 

How has being Disaster Girl affected you in the long run?

    It hasn’t changed who I am. Mostly I’ve gotten a lot out of it. I have a big Instagram following. Sometimes people pay us to use the image. And last summer, the website BuzzFeed flew me to New York to do a video. I was in China at the time! They cared enough about my meme to fly me across the globe. 

How did you find out the photo had gone viral?

    I was 8 years old. It would show up on Facebook. My cousins would call. They would ask, “Why did you put that picture in my feed?” We said we didn’t know. It just got there! 

What was your reaction at the time?

    I thought it was cool. I told kids in my class, “I’m famous.” Now I hear that famous people have posted it. 

Did you ever get bullied because of the meme?

No. It’s not an embarrassing photo. No one really thinks I started the fire. But other people aren’t so lucky. You have to be careful what you post online. 

How has being Disaster Girl affected you in the long run?

    Mostly I’ve gotten a lot out of it. I have a big Instagram following. Sometimes people pay us to use the image. Last summer, the website BuzzFeed flew me to New York to do a video. I was in China at the time! They cared enough about my meme to fly me across the globe. 

How did you find out the photo had gone viral?

    I was 8 years old. It would show up on Facebook. My cousins would call and say, “Why did you put that picture in my feed?” And we were like, we don’t know. It just got there! 

What was your reaction at the time?

    I thought it was really cool. I told kids in my class, “I’m famous.” Now I keep hearing that famous people have posted it, but it’s never as exciting as it was at first.

Did you ever get bullied because of the meme?

    No. I mean, it’s not an embarrassing photo. No one really thinks I started the fire. But other people aren’t so lucky. You have to be really careful with what you post online. 

How has being Disaster Girl affected you in the long run?

    It hasn’t changed who I am. Mostly I’ve gotten a lot out of it. I have a big Instagram following, and sometimes people pay us to use the image. Last summer, the website BuzzFeed flew me to New York to do a video. I was in China at the time! They cared enough about my meme to fly me across the globe. 

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