
Courtesy of Nike
Nike Air Max LeBron 7 sneakers
LeBron James isn’t just a basketball player. He’s a business. Follow him on Instagram and he’ll let you know about his latest movie. He’ll advertise cereal and cars, sneakers and soda.
All those ads have made LeBron rich beyond his dreams. And he’s not alone. TV and social media have turned top athletes into celebrities. Many of them make more money off the field than on.
When did athletes begin to turn their fame into cash? It all started 100 years ago with a guy named Babe Ruth.