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The Magical Story of Movies

How an exciting new form of entertainment brought Americans together  

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THEN

    Picture this: It’s 1907. Your family is going to the movies for the very first time. Five cents gets you into your town’s new nickelodeon theater. It used to be a restaurant. Now it’s packed with chairs all pointed at a big white screen. 

    You’re so excited to see the movie everyone is talking about! It’s called The Great Train Robbery. When it starts, you gasp. Two robbers burst into a train station on-screen. The movie doesn’t have sound. But a live piano player plays fast, exciting music. 

    Twelve minutes later, it’s over. The audience goes wild. 

    You can’t wait to see it again.

    Picture this: It’s 1907. You’re with your family. You’re all going to the movies for the first time. You’re going to a nickelodeon theater. It’s new. A ticket is five cents. The theater used to be a restaurant. Now it’s full of chairs facing a big white screen.

    You’re so excited! The movie is called The Great Train Robbery. Everyone’s been talking about it. When it starts, you gasp. Two robbers burst into a train station on-screen. The movie doesn’t have sound. But a live piano player plays fast, exciting music.

    Twelve minutes later, it’s over. The audience goes wild.

    You can’t wait to see it again.

    Imagine it’s 1907, and your family is going to the movies for the very first time. Five cents gets you into your town’s new nickelodeon theater. It used to be a restaurant, but now it’s packed with chairs all facing toward a big white screen.

    You’re excited to see the movie everyone is talking about, The Great Train Robbery. When it starts, you gasp. Two robbers burst into a train station on-screen. The movie doesn’t have sound, but a live piano player plays fast, exciting music.

    Twelve minutes later, it’s over. The audience goes wild.

    You can’t wait to see it again.

A Night at the Nickelodeon

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By 1945, most theaters offered popcorn and other snacks.

    That might not sound very exciting today. But in the early 1900s, motion picture technology was brand-new. It turned a series of pictures (about 16 per second) into a moving image. Millions of Americans went to nickelodeons. They were excited to experience the magic of moving pictures. 

    The first movies were short—usually around 15 minutes long. So a night at the nickelodeon involved other entertainment. Singers, dancers, and comedians performed too.

    The first nickelodeon opened in 1905. The cheap price meant that almost anyone could join the fun. By 1910, there were 10,000 nickelodeons throughout the United States.

    But something even bigger was coming.

    That might not sound very exciting today. But in the early 1900s, motion picture technology was new. Millions of Americans went to nickelodeons. They wanted to experience the magic of moving pictures.

    The first movies were short, about 15 minutes. So nickelodeons had other entertainment. Singers, dancers, and comedians performed.

    The first nickelodeon opened in 1905. Tickets were cheap. So almost anyone could join the fun. By 1910, there were 10,000 nickelodeons in the United States.

    But something even bigger was coming.

    That might not sound especially exciting today—but in the early 1900s, motion picture technology was brand-new. It turned a series of pictures (about 16 per second) into a moving image. Millions of Americans went to nickelodeons, excited to experience the magic of moving pictures.

    The first movies were short—usually around 15 minutes long—so a night at the nickelodeon involved other entertainment. Singers, dancers, and comedians performed too.

    The first nickelodeon opened in 1905, and the low price meant that almost anyone could join the fun. By 1910, there were 10,000 nickelodeons throughout the United States.

    But something even bigger was coming.

The Movie Palace

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    In 1914, a theater called the Strand opened in New York City. It was the first theater built just for watching movies. This luxurious “movie palace” had 3,300 velvet seats. It was decorated with marble, crystal, and gold. There, you could see longer movies. A full orchestra of musicians played along with the films. 

    The Strand was an instant hit. By 1916, there were more than 21,000 movie theaters in the United States. Many of these new theaters were fancy. But going to them was cheaper than seeing a play. Audiences loved the experience of going out for a night of entertainment. 

    In 1914, a theater opened in New York City. It was called the Strand. It was the first theater built just for movies. It was a luxurious “movie palace.” It had 3,300 velvet seats. It was decorated with marble, crystal, and gold. It showed longer movies. A full orchestra of musicians played along with the films.

    The Strand was a hit. By 1916, there were more than 21,000 movie theaters in the United States. Many of these new theaters were fancy. But going to them was cheaper than seeing a play. People loved going out for a night of entertainment.

    In 1914, the first theater built just for watching movies opened in New York City.

    The theater was called the Strand, and with 3,300 velvet seats and décor made of marble, crystal, and gold, it was a luxurious “movie palace.” There, you could see longer movies with sound provided by a full orchestra of musicians.

    The Strand was an instant hit, and by 1916, there were more than 21,000 movie theaters in the United States. Many of these new theaters were fancy. Even so, going to them was cheaper than seeing a play, and audiences loved the experience of going out for a night of entertainment.

Movie Magic

Pictorial Press Ltd/Alamy Stock Photo

Follow the yellow brick road  
Movie technology got better in the 1930s. The Wizard of Oz wowed audiences with its use of color!

    Then, in 1929, the Great Depression hit. That was a period of time when, for about ten years, many Americans were poor and without jobs. Everyone was trying to spend less money. But people still wanted to go to the movies. It was an escape from the hard realities of life. 

    Movie theaters got creative to keep people coming. They offered double features (two movies in one showing). They lowered prices on certain nights. And they even held giveaways. One example was “dish night.” That’s when theaters gave a free dish to every woman who bought a ticket. 

    Throughout the Depression, movies became more popular than ever. Technology also improved. By the early 1930s, most movies had sound. More and more movies came out in color too. 

    Since then, movies have only gotten bigger and better. You can watch them on IMAX screens or in 3-D. Special effects have made everything from alien invasions to superhero adventures come alive. 

    It’s not hard to understand why Americans are still in love with the magic of movies. 

    Then, in 1929, the Great Depression hit. It lasted about 10 years. During that time, many Americans were poor and without jobs. People spent less money. But they still went to the movies. It was an escape from the hard realities of life.

    Movie theaters wanted to keep people coming. So they offered double features. (That’s two movies in one showing.) They lowered prices on certain nights. And they even held giveaways. One example was “dish night.” On those nights, every woman who bought a ticket got a free dish.

    During the Depression, movies became more popular. Technology improved too. By the early 1930s, most movies had sound. And more movies were made with color.

    Since then, movies have gotten bigger and better. You can watch them on IMAX screens or in 3-D. Special effects make alien invasions and superhero battles come alive.

    Americans still love movies. And it’s easy to see why. 

    Then, in 1929, the Great Depression hit. That was a period of time when, for about 10 years, many Americans were poor and unemployed. Everyone was trying to spend less money, but people still wanted to go to the movies as an escape from the hard realities of life.

    Movie theaters came up with creative ways to keep people coming. They offered double features (two movies in one showing), they lowered prices on certain nights, and they even held giveaways. One example was “dish night,” when theaters gave a free dish to every woman who bought a ticket.

    Throughout the Depression, movies became more popular than ever. Technology improved too. By the early 1930s, most movies had sound, and more and more movies came out in color.

    Since then, movies have only gotten bigger and better. You can watch them on IMAX screens or in 3-D. Special effects have made everything from alien invasions to superhero adventures come alive.

    It’s not hard to understand why Americans are still in love with the magic of movies. •

Shutterstock.com

Showtime!  
In the early 1900s, you could see a short, silent movie at a nickelodeon theater. A ticket cost 5 cents.

New Ways to Watch

What do services like Netflix and Disney+ mean for movies? 

Addictive Creative/Offset (Laptop); Shutterstock.com (All Other Images)

NOW

    It’s Friday night. That can only mean one thing: movie night! 

    You grab your laptop and curl up with Wicked in bed. Your parents are on the couch watching a true crime documentary on TV. Your younger brother is happily watching Moana on his iPad for the millionth time.  

    Just a few decades ago, this scene would have been impossible. So how did we end up watching movies in our pajamas?

    It’s Friday night. That means it’s movie night!

    You grab your laptop. You watch Wicked in bed. Your parents are on the couch. They watch a documentary on TV. Your younger brother has his iPad. He watches Moana.

    This scene would have been impossible twenty years ago. So how did we end up watching movies in our pajamas?

    It’s Friday night, and that can only mean one thing: movie night!

    You grab your laptop and curl up with Wicked in bed. Meanwhile, your parents are on the couch watching a true crime documentary on TV, and your younger brother is happily watching Moana on his iPad for the millionth time.

    Just a few decades ago, this scene would have been impossible. So how did we end up watching movies in our pajamas?

Bringing Movies Home

    Until the late 1970s, you had to go to the theater to watch a movie—or hope there was a good one on TV that night. Then new inventions like VHS tapes allowed us to choose what movies we watched and when.

    Families visited video rental stores, like Blockbuster. They walked up and down the aisles to pick out VHS tapes to watch on their VCRs.

    Then Netflix came along. You might know it as a streaming company. But that’s not how it started. In 1997, Netflix was founded as a service that let you rent DVDs by mail. People loved getting movies delivered to their homes.

    Until the late 1970s, you had to go to the theater to watch a movie. Or you hoped there was a good one on TV that night. Then VHS tapes were invented. We could now choose what movies to watch and when.

    Families went to video rental stores like Blockbuster. They chose VHS tapes to take home. They watched them on VCRs.

    Then Netflix came along. Today it’s a streaming company. But in 1997, Netflix rented DVDs by mail. People loved getting movies delivered to their homes.

    Until the late 1970s, you had to go to the theater to watch a movie—or hope there was a good one on TV that night. Then new inventions like VHS tapes allowed us to choose what movies we watched and when.

    Families visited video rental stores, like Blockbuster, where they chose VHS tapes to watch on their VCRs.

    Then Netflix came along. You might know it as a streaming company, but that’s not how it started. In 1997, Netflix was founded as a service that let you rent DVDs by mail. People loved getting movies delivered to their homes.

Shutterstock.com 

Movies Come Home
Blockbuster was founded in 1985. Netflix’s DVD rental service followed in 1997.

Streaming Wars

    In 2007, Netflix changed how we watched movies once again. It launched its video streaming service. Streaming technology let movie lovers pick a film and watch it instantly using the internet. 

    For years, Netflix dominated the streaming world. Then the streaming wars began. Companies like Hulu, Disney+, and HBO Max challenged Netflix. Streaming services started creating their own movies that were never released in theaters. 

    In the past, there was a limited number of movies that came out in theaters each year. Those were the movies everyone saw and talked about. Streaming changed that. Choosing a movie to watch now involves hundreds—even thousands—of options. 

    In 2007, Netflix again changed movie watching. It launched a streaming service. Streaming lets you pick a movie at home. Then you watch it using the internet. 

    For years, Netflix dominated the streaming world. Then the streaming wars began. Companies like Hulu, Disney+, and HBO Max challenged Netflix. Streaming services started making their own movies. They were not released in theaters.

    In the past, a limited number of movies came out in theaters each year. Those were the movies everyone saw. Streaming changed that. Today you have many more choices.

    In 2007, Netflix changed how we watched movies once again when it launched its video streaming service. Streaming technology allowed movie lovers to select a film and watch it instantly using the internet.

    For years, Netflix dominated the streaming world. Then the streaming wars began when companies like Hulu, Disney+, and HBO Max challenged Netflix. To be more competitive, streaming services started creating their own movies that were never released in theaters. 

    In the past, there was a limited number of movies that came out in theaters each year—and those were the movies everyone saw and discussed. Streaming changed that. Choosing a movie to watch now involves hundreds—even thousands—of options.

Back to the Theater

Shutterstock.com 

Will special popcorn buckets get people back to movie theaters?

    Even with all these new options, Americans still flocked to movie theaters—until 2020. That’s when the Covid-19 pandemic hit. Suddenly, everyone had to stay home. Streaming was the only way to see a movie. 

    Hundreds of movie theaters closed down for good. Movies were released on streaming right away, rather than in the theater first. People wondered: Is this the end of the big screen?

    Not quite. But since then, theaters have had to try new things to get people to come back. Many replaced their old seating with cushy recliners. Others added arcades, laser tag, and bowling alleys. Some even offer collectible popcorn buckets to go with hit movies.

    Sean Baker won best director at this year’s Academy Awards. He had a message for movie lovers. “Watching a film in a theater with an audience is an experience,” he said in his speech. “We can laugh together, cry together . . . it’s a communal experience you simply don’t get at home.” 

    Americans had options, but they still flocked to movie theaters. Then, in 2020, the Covid-19 pandemic hit. Suddenly, everyone had to stay home. Streaming was the only way to see a movie. 

    Hundreds of movie theaters closed down for good. Companies stopped releasing movies in theaters. Instead, movies were released on streaming right away. People wondered: Is this the end of the big screen?

    Not quite. The pandemic ended. Theaters tried new things to get people to come back. Many replaced their seats with cushy recliners. Others added arcades, laser tag, and bowling alleys. They even sold collectible popcorn buckets to go with hit movies.

    Sean Baker won best director at this year’s Academy Awards. He had a message for movie lovers. “Watching a film in a theater with an audience is an experience,” he said in his speech. “We can laugh together, cry together. It’s a communal experience you simply don’t get at home.” 

    Even with all these new options, Americans still flocked to movie theaters—until 2020, when the Covid-19 pandemic hit. With everyone staying home,  streaming became the only way to see a movie. 

    Hundreds of movie theaters closed down for good, and movies were released on streaming right away rather than in the theater first. People wondered: Is this the end of the big screen?

    Not quite—but since then, theaters have had to try new things to get people to come back. Many replaced their old seating with cushy recliners, while others added arcades, laser tag, and bowling alleys. They even released collectible popcorn buckets to go with hit movies.

    Sean Baker, who won best director at this year’s Academy Awards, had a message for movie lovers. “Watching a film in a theater with an audience is an experience,” he said in his speech. “We can laugh together, cry together . . .  it’s a communal experience you simply don’t get at home.” 

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