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The High Price of Chocolate

Why are the prices of some of your favorite candies going up? Read on to find out

Illustration by Lisa Sheehan; Shutterstock.com (All other Images)

Slideshow

    Crunchy candy bars. Peanut butter cups. Chocolate-covered caramels. When you’re in the grocery store, the types of chocolate might seem endless. It’s hard to imagine a world where all these delicious treats aren’t at your fingertips.

    But the chocolate you see in the candy aisle could soon change

    Cocoa is the main ingredient needed to make chocolate. And it is in short supply. For the past several years, extreme weather and other problems have devastated cocoa harvests

    The effects are being felt all over the world. With less cocoa available, the ingredient has started to cost more.

    What does this mean for chocolate lovers like you?

Shutterstock.com

Price Check  
Some candy companies are shrinking package sizes to keep prices down.

Hard to Grow

    When you picture chocolate, you might think of gooey candy bars and fudgy brownies. But that’s far from where it all begins

    Chocolate is made from cocoa. And cocoa is made from the beans of cacao (kuh-KOW) trees. These trees do best in hot, tropical climates. Most cacao is grown in parts of Africa, Central America, South America, and Asia

    Cacao trees are not easy to grow. They can take three or more years to produce their first cacao beans. Plus, they’re very sensitive to changes in temperature and rainfall.

    That’s why extreme weather is such a big problem for chocolate. Nearly 60 percent of the world’s cocoa comes from just two countries: Ghana and Côte d’Ivoire. These countries are in West Africa

    In 2023, West Africa received much more rainfall than normal. This year, it has experienced droughts (periods without rainfall).

    To make matters worse, plant diseases are also killing cacao trees. These problems have led to less cocoa overall.

 

Cocoa Prices Over Time
The price of cocoa is measured per metric ton. How much did a metric ton of cocoa cost in March 2024?

Supply and Demand

    The supply of cocoa might be shrinking. But that doesn’t mean people have given up their love of chocolate. Right now, the demand for chocolate is higher than the supply. Any time that happens, prices go up. This is known as supply and demand

    U.S. chocolate prices have increased 10 percent in the past year. Experts think they will keep rising. But how far will they go

    Companies know there’s only so much they can charge. If prices go too high, they will lose customers. So chocolate makers have come up with other ways to keep prices down

    Some are shrinking package sizes. Others are pushing candies with less chocolate. For example, the new Chocolate Frosted Donut KitKat is dipped in chocolate on only one side.

    Still others are tweaking their recipes to use less cocoa. They’re trying to boost the chocolate taste with other ingredients. (Look at your favorite candy’s label. Does it say chocolateor chocolate flavor? To call it chocolate, at least 10 percent of the candy’s weight must be cocoa.)

Life Without Cocoa?

    So is there anything that can be done to increase the world’s cocoa supply

    Farmers in West Africa are trying to plant more cacao trees. But it’s a slow process. “Once you have trouble with your cacao fields, it’s hard to get them to bounce back,” says chocolate expert Melanie Marks

    A few companies are also looking into new ways to grow cacao. One such company is called California Cultured. It hopes to one day grow real cacao indoors.

    And scientists are busy studying cacao plants. They’re working on new ways to make them resistant to droughts and disease

    All these people have the same important goal: saving sweet, sweet chocolate from reaching a bitter end

ISSOUF SANOGO/AFP via Getty Images (Farmer); Shutterstock.com (Cocoa Pods); Jim McMahon/Mapman® (Map)

Where Does Cocoa Come From?
A cocoa farmer checks his crops (above). The African nations of Côte d’Ivoire and Ghana supply nearly 60 percent of the world’s cocoa.

 

ACTIVITY
5 Questions About
Chocolate Prices

 

What to do: Answer the questions below. Use full sentencesWrite them on a separate sheet of paper.

what icon

What is cocoa?

why icon

Why is cocoa in short supply?

Where does almost 60 percent of the world’s cocoa come from?

when icon

When did West Africa get more rainfall than normal?

how icon

How does the amount of cocoa available affect the price of chocolate?  

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