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The Story of the Super Bowl

Will you be tuning in to America’s biggest game?  

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Michael Reaves/Getty Images (Super Bowl); Shutterstock.com (All Other Images)

All Eyes on the Ball
123.4 million people watched Super Bowl LVIII in 2024. It was the second-most-watched television event in U.S. history. (The most-watched event was the first moon landing in 1969. It had about 125 million to 150 million viewers.)

More Than a Game

What do Americans love the most about Super Bowl Sunday?

19% the halftime show

Did you know the first halftime shows featured college marching bands? In the 1990s, big stars started taking the stage. (This year it’ll be Kendrick Lamar!)


25% the parties

Last year, about 112 million Americans gathered with friends to watch the game.


27% the commercials

A 30-second ad during the Super Bowl costs a whopping $7 million! That’s because companies rarely get to reach this many people at once.


29% the football

Fun fact: The New England Patriots and the Pittsburgh Steelers are tied for the most Super Bowl wins ever with six apiece.

Don’t Forget the Snacks!

What Americans will chow down on while watching*

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A) 1.45 billion wings

B) 12.5 million pizzas

C) 32 million pounds of potato chips

D) 8 million pounds of guacamole

Sources: National Chicken Council, USA Today, Spectrum News 1, SNAC International

*Estimates based on statistics from past years

Write About It! Imagine that you’re throwing a Super Bowl party. Write an email to invite your friends and let them know what to expect. Need ideas? Use details from the infographic.

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