
Levi Strauss & co., Archive
Jeans started off as work pants—as shown in this ad from the 1800s.
It was 1870 in western Nevada. Thousands of men had come to the dusty hills. They were all looking for the same thing: silver and gold.
Finding just one shiny nugget could make them rich. But searching was hard work. All day long, the workers bent over their shovels. They dug out and moved the heavy dirt. And they faced an annoying problem: Their pants kept ripping.
One day, a worker’s wife visited a
It worked! The new pants were much harder to rip. Soon every worker wanted a pair.
More than 150 years later, Davis’s pants are still popular. In fact, you probably have a pair in your closet. You know them as jeans.