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How Candy Took Over America

Life wasn’t always as sweet as it is today

Image of a map of America created out of pieces of colorful candy

Illustration by Gary Hanna

Before You Read: Click here for an interactive pre-reading quiz.

 

Slideshow

    It was 1847 in Boston, Massachusetts. For months, Oliver Chase had been working on a new invention. It would soon change Americaand the world

    Chase wasn’t really an inventor. He was a pharmacist. Like most pharmacists at the time, Chase made the medicines that he sold. His most popular products were lozenges. These were small round discs made of mashed-up herbs and chemicals

    People bought lozenges to cure sore throats and aching heads. But these early medicines didn’t work very well. And they tasted bad, like dirt mixed with grass. So many lozenges were covered with a sugary shell

    Making lozenges took a long time. Each one had to be shaped by hand. That’s why Chase invented a special machine. All you had to do was put dough into it and turn a crank. The machine quickly cut out tiny discs.

    But it was Chase’s next idea that would make him famous. He used his new machine to create discs without any medicine in them.

    That’s right: He started making lozenges that were just candy.

Illustration of an old-time machine creating round Necco wafers

Artwork courtesy of the New England Confectionery Company 2015. (Oliver Chase)

Cranking Out Candy
Oliver Chase uses the machine he invented. His candy creations became known as Necco Wafers.

Costly Candy

    In the early 1800s, candy was common in Europe. But it was rare in America—and expensive. 

    Only a few different kinds of candy were available in the U.S. There were peppermint sticks, rock candy, and lemon drops. Kids who craved sweets usually ate dried fruits or sticky puddings.

    But Oliver Chase was about to change that. He named his new candies Chase Lozenges. These hard sugar wafers were the size of a quarter. They were sold in stacks. And they were an instant hit.     

Sweet Treats for All

    People loved Chase Lozenges. But Chase’s machine was even more important to candy history. Soon it was being sold all across the country. Finally, American candy makers could make big batches of sweet treats

    This made candy cheaper. All of a sudden, you didn’t have to be rich to buy chewy gumdrops. Stores sold dozens of types ofpenny candy.” It cost one cent per piece.

    As the years went by, companies came up with new candy flavors. They also tested different candy textures. Kids could buy chewy jelly beans or waxy candy corn. Stores sold gooey caramels and fluffy marshmallows.

    Candy makers even sent spies to Europe! Their job was to steal secret candy recipes and bring them back to America. Companies competed with each other to come up with the next big candy hit

    Probably the biggest breakthrough came in 1899. That was when Milton Hershey created creamy milk chocolate. His Hershey’s Bars and Kisses became best-sellers.

Image showing a Hershey Kiss and the type of wrapping it used to come in

Greg Balfour Evans/Alamy Stock Photo (Ad); Richard Levine/Alamy Stock Photo (Hershey’s Kiss)

YUM!  
Hershey introduced milk chocolate to America.

Candy Bar Classics

    By the 1930s, U.S. shops sold thousands of kinds of candies. Many of these early candies are still sold today. They include Milk Duds, Tootsie Rolls, and Snickers bars

    Over the years, candy makers have continued to dream up new candies. In the early 1980s, the first gummy bears came to America from Germany. Around the same time, candy scientists created super-sour Warheads. Today chocolate is mixed with interesting flavors, like hot pepper.

    And what about Chase Lozenges?

    These candies were later called Necco Wafers. You can still buy them today.

    So go aheadtry one

    When you bite into each crunchy disc, you are tasting candy history

Candy for Dinner?

Long ago, some candy bars were considered a healthy meal. How far have we come since then?

Image of a person about to bite into a chocolate bar

Shutterstock.com

Image of a broken chocolate bar on a plate

Shutterstock.com

    Imagine you’re a kid in 1923. Your parents are too busy to cook dinner. Instead, they serve you a chocolate bar

    That sounds a little crazy now. But as recently as the 1940s, many Americans believed that some kinds of candy were a complete meal

    Today we know some foods are better for us than others. Fruit is packed with vitamins that keep our bodies working properly. Lean meats have protein, a nutrient that helps build muscle.

    But back in the early 1900s, the science of nutrition was new. People understood that food gave us energy. But they didn’t know much about vitamins and nutrients. Even many scientists believed that some candy was just as healthy as a meal of chicken and vegetables!

Image of an old-time advertisement for candy. Text, "Chicken Dinner, Good Candy: 5 cents"

Buyenlarge/Getty Images

    This was great for candy companies. They started marketing chocolate bars as complete meals. One of thesethe PayDay baris still on shelves today. There was even a popular candy bar called Chicken Dinner

    (Luckily, it did not contain chicken.)

Healthy or Not?

    Most of us now understand the dangers of eating too much candy. The energy sugar gives us doesn’t last very long. And a diet very high in sugar can lead to serious health problems, like diabetes. Still, some companies like to makehealthyfoods that taste like candy. (Starburst-flavored yogurt, anyone?)

    Plus, PayDay and Chicken Dinner paved the way for today’s protein bars. Some people grab one instead of eating breakfast. Sure, these bars have protein. But they’re often coated with chocolate or caramel too. This makes them taste better. It’s also why some bars have nearly as much sugar as a Snickers.

    We know a lot more about nutrition today. That doesn’t mean there isn’t room for a gooey chocolate bar or chewy gummy worms. It just means that most of us realize candy is best left for dessert

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