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Why Does This Stuff Cost So Much?

The price of nearly everything we buy has been risingfast. Read on to find out why

Image of frustrated teen thinking about the prices going up for food, coffee, clothing, and tickets

iStockPhoto/Getty Images (Burger); Shutterstock.com (All Other Images)

Big Mac up 7%

Starbucks drinks up 20.4%

Clothing up 5%

Concert tickets up 45%

Slideshow
Image of in-app purchases going up by 25%

Shutterstock.com 

In-app purchases up 25%

    Bryson Nowakowski wanted to buy a new baseball bat. He picked out a shiny red-and-white Easton one. It usually cost somewhere between $200 and $250

    For six months, Bryson, 11, saved his money. By last spring, he had almost enough.

    Then one day he looked up the bat online again. That’s when he got a big surprise.

    The price of the bat had jumped to $350

    “I was like, ‘What?’” recalls Bryson. “It used to be way cheaper. I was pretty mad.”

Rising Prices

Image of Hershey's Chocolate going up 11%

Shutterstock.com 

Chocolate up 11%

    Baseball bats aren’t the only things that are more expensive these days. A lot of stufffrom groceries to gascosts more than it used to. What’s going on?

    When overall prices rise, it’s called inflation. It’s normal for prices to go up a little bit every year. For the last decade or so, they rose about 1 or 2 percent. But sometimes they spike in a short amount of time. In the first half of  2022, prices went up by about 8 percent. That is the biggest jump in 40 years

    Nobody likes high inflation

    It means you can’t buy as much with your money

    For example, $5 may have been enough to buy four candy bars last year. This year it may buy you only three. 

Pandemic Problems

    What has pushed prices up so quickly? It all started with the Covid-19 pandemic. Factories around the world shut down for months. They stopped making cars, computer chips, and other products. When factories reopened, they had trouble getting workers to come back

    At the same time, people were still buying new things. They wanted computers, exercise equipment, and furniture. As life got back to normal, they splurged on cars, clothing, and shoes. In 2021, people actually shopped more than they did before the pandemic

    Here’s the problem: Because of the factory shutdowns, there wasn’t enough stuff being made. Companies couldn’t meet the demand for their products. Anytime the demand is higher than the supply, prices go up.

Image of the price of Nike shoes going up 22%

Shutterstock.com 

Inflation case study

 

NIKE AIR FORCE 1S

 

Earlier this year, the price of Nike Air Force 1s climbed from $90 to $110. Why?

 

Factories Shut Down. During the Covid-19 pandemic, many of Nike’s factories closed for three months. This affected the supply of shoes available to stores and customers.

 

Supplies Cost More. Nike has to buy supplies like foam, plastic, and mesh fabric to make its shoes. Many of the factories making these items shut down too. This made the supplies harder to get and more expensive.

 

Shipping Is Expensive. Nike’s factories are mostly in Asia. Shipping shoes to the U.S. now costs more because of higher gas prices.

 

$$ All these extra costs get passed on to you!

The Price of Oil

Image of the cost of gas increasing by 48.7%

Shutterstock.com 

Gas up 48.7%

    Another reason for inflation is the price of fuel. People cut back on driving and flying during the pandemic. So oil companies produced less oil. Now demand is upand so is the price of gas. In June, gas was about $5 a gallon. That’s more than double what it cost in September 2020

    Everything made of plastic is partly made with oil. Oil is also in things like makeup, shoes, and smartphones. High oil prices make it more expensive for businesses to make their products. Companies also have to pay more to ship orders to stores or to your front door.

    Unfortunately, these extra costs get passed on to you.

What’s ahead?

Image of the cost of groceries going up 6.5%

Groceries up 6.5 %

    Inflation hurts everyone. But it’s extra hard for families who don’t make a lot of money. They already spend most of their income on basic needs such as food, gas, and housing. The average U.S. family will spend about $5,200 more this year compared with last yearjust to buy the exact same things

    The good news is that the U.S. government is taking steps to help lower inflation. Experts say that the amount of money people make will start to rise over time too.

    For now, many families are cutting back on spending. Your family may decide to switch to a cheaper grocery store. You may shop for secondhand clothing instead of buying new

    As for Bryson, he saved for the bat all summer. He even started mowing the lawn to earn more money. “I learned that you can’t always get what you want when you want it,” he says

 

ACTIVITY
5 Questions About
Inflation

 

What to do: Answer the questions below. Use full sentencesWrite them on a separate sheet of paper.

what icon

What is inflation?

when icon

When did prices start to rise very quickly?

how icon

How does the demand for a product affect its price

why icon

Why does it cost so much to ship items right now?

who icon

Who is most affected by inflation?

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