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In-app purchases up 25%
Bryson Nowakowski wanted to buy a new baseball bat. He picked out a shiny red-and-white Easton one. It usually cost somewhere between $200 and $250.
For six months, Bryson, 11, saved his money. By last spring, he had almost enough.
Then one day he looked up the bat online again. That’s when he got a big surprise.
The price of the bat had jumped to $350.
“I was like, ‘What?’” recalls Bryson. “It used to be way cheaper. I was pretty mad.”