Marsh believed the answer was yes. He got more hamsters, likely from a nearby research lab. Then he bred them and soon had a large supply. Marsh asked a local store to put 12 of his hamsters in a window, and in less than a day, every one of them had been sold. The store asked for more.
Eventually, Marsh quit his job to focus on his new venture. His wife was scared, sure that he would lose all their money. But they actually got very rich.
Marsh advertised his hamsters in newspapers and magazines. He sold them to families looking for easy pets. If you bought one, your hamster would arrive by mail in a coffee can. It had a potato inside for the hamster to nibble on during its journey.
Many people believed that Marsh made as much as $4,000 a week. (That’s about $36,000 today!) Clearly, he had started a hamster craze. And it’s not surprising. Hamsters are energetic, clean, gentle, and cute, and they make great pets. Soon, stores across America were selling them.